Marketing Prose: Articles that give insight into issues facing businesses today.

How a trademark can build product differentiation

trademarkTrademarks (® or ©), trade names (Band-Aid or Kleenex) and service marks (SM) can be valuable brand assets. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. And like patents, ownership, as long as it is registered, can be assigned to anyone or anything.

Read the full article in January’s Columbus Smart Business.

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