Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘SEO’

Attract: The First Step in Turning Prospects into Lifetime Customers

Wednesday, November 26th, 2014

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

Marketing recipe for smart SEO

Thursday, September 25th, 2014

If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today! Ingredients Keywords Alt tags and image descriptions Strategic website organization Company blog Social media Links from other reputable websites Directions When creating your website, you need to be […]

Online Marketing: The basics

Thursday, July 17th, 2014

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]

What is search marketing?

Thursday, June 5th, 2014

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your […]

Smart SEO: How to optimize your website for search engines

Monday, April 7th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top […]

Increase your website’s search engine page rank

Thursday, November 7th, 2013

To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, […]