Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘search advertising’

Attract: The First Step in Turning Prospects into Lifetime Customers

Wednesday, November 26th, 2014

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

Online Marketing: The basics

Thursday, July 17th, 2014

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]