Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘marketing’

Market Research: Adding value to your business

Thursday, May 29th, 2014

Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises a market. What is a market? A market is your customers, channel partners, product consumers, competitors, suppliers, as well as short-term and long-term industry considerations often impacted by more broad economic and global factors.  If […]

Advertising Frequency: Finding the perfect balance

Thursday, March 13th, 2014

There’s no magic formula for calculating the perfect advertising frequency.  However, industry rules of thumb can be used as a guide to assist in planning a campaign. Know Advertising Frequency Standards Current industry opinion  on advertising frequency says that five to seven ad impressions will have impact and up to 11 ad impressions will call […]

Turn up your marketing with real-life customer experiences

Thursday, December 5th, 2013

By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. […]

ROI & ROO: How to measure your marketing spend to get the best of both

Tuesday, July 9th, 2013

By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return on investment (ROI). It is a fair question, but the answer is not always simple to address. ROI and equally important return on opportunity (ROO), are measured differently for most companies and are calculated on […]

Media relations and new media — what’s different and what isn’t?

Friday, June 7th, 2013

Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or weekly, blogs and information repositories on the websites, a reporter’s need for quality information to share with his or her readers is insatiable. What hasn’t changed is a reporter’s desire […]

How to drive customers to action through the persuasive power of narratives

Monday, March 4th, 2013

            Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is nearly impossible to get your message heard. To do so takes imagination, creativity and enchanting your audience in a way that draws them in […]

How the right structure pays off for supporting a cause or organization

Monday, August 6th, 2012

            I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s new business development efforts. I have used sponsorships as a part of a successful marketing strategy for years. Here are some of the most important lessons I’ve learned as […]

Five Marketing Musts for Your Family Business

Wednesday, July 25th, 2012

In order for a family business to be successful, it’s important for its leaders to give their organization every advantage in today’s competitive marketplace. Applying the following marketing strategies can take your business to the next level and help it stand out from the crowd. Have a strategic game plan: Most business owners spend less […]

New Video – Do HTML emails really work?

Thursday, June 28th, 2012

HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.

New Video – How can I get the most out of my print advertising campaign?

Thursday, May 17th, 2012

Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.