Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘lead generation’

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

Thursday, November 13th, 2014

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use […]