Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘intangible value’

What’s your business’s brand value?

Thursday, October 2nd, 2014

What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]