Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘email marketing’

Use your digital media ecosystem to build brand loyalty

Thursday, January 1st, 2015

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

New Video – Do HTML emails really work?

Thursday, June 28th, 2012

HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.