Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘digital marketing’

Use your digital media ecosystem to build brand loyalty

Thursday, January 1st, 2015

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

Engage: The Second Step in Turning Prospects into Lifetime Customers

Thursday, December 18th, 2014

(This BrandPro article is the third in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) You grabbed your prospects’ attention in the Attract phase of the Marketing Funnel, and they’re showing interest in your business, product or service. Now is the time when content marketing is critical. During […]

Which social networking sites should I use?

Thursday, June 12th, 2014

Many companies understand the positive impact social networking sites can have on their business, but many are unsure as  to which social networking sites they should utilize to truly make a difference for their bottom line. As a business executive, it’s important to ask yourself a few questions to determine if a particular social networking site makes […]