Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘competitive advantage’

The art of advertising

Friday, October 10th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]

Brand Distinction: Define yours in a Build Your Brand workshop!

Thursday, May 22nd, 2014

Introducing the first ever Build Your Brand DIY Workshop® in central Ohio! Many company brands go decades without being uncovered. Yet, the brand is alive and resides deep in the soul of the company. Until the brand is unearthed, companies find themselves lost in the clutter of competing for the same customer. Finding the company’s brand distinction is a […]