Marketing Prose: Articles that give insight into issues facing businesses today.

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What’s your business’s brand value?

Thursday, October 2nd, 2014

What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]