Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘Brand Experience’

Brand Experience: How it can affect your business

Thursday, March 27th, 2014

Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with your business? Was the experience superior, bad, or neutral?  Was the experience consistent with your company’s brand? Is your brand experience really superior? Customer experiences produce emotional responses, and influence an overall relationship with customers […]

ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.

Tuesday, April 2nd, 2013

                  Obtaining perfect alignment of culture and brand is a moment in time—the gauge is a moving target, and like a pendulum it sways to the left and right continuously. The point is, once you achieve what feels like the perfect balance, it shifts. Maintaining a culture […]

How to drive customers to action through the persuasive power of narratives

Monday, March 4th, 2013

            Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is nearly impossible to get your message heard. To do so takes imagination, creativity and enchanting your audience in a way that draws them in […]

New Video – What is brand experience? How can it affect your business?

Friday, September 9th, 2011

Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.