Marketing Prose: Articles that give insight into issues facing businesses today.

Posts Tagged ‘advertising’

The art of advertising

Friday, October 10th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]

Advertising Frequency: Finding the perfect balance

Thursday, March 13th, 2014

There’s no magic formula for calculating the perfect advertising frequency.  However, industry rules of thumb can be used as a guide to assist in planning a campaign. Know Advertising Frequency Standards Current industry opinion  on advertising frequency says that five to seven ad impressions will have impact and up to 11 ad impressions will call […]

How can I leverage my website in combination with other marketing?

Tuesday, July 3rd, 2012

GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.

New Video – How can I get the most out of my print advertising campaign?

Thursday, May 17th, 2012

Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.

Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book

Friday, March 23rd, 2012

Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business Book You’ll Ever Need.” Columbus, OH – March 20, 2012 —Kelly Borth, Founder of GREENCREST, recently joined a select group of business experts and entrepreneurs to collaborate and co-write the business and marketing book titled […]