Marketing Prose: Articles that give insight into issues facing businesses today.

What is search marketing?

search marketing

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement.

Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your organic search results are those that show on search engine result pages naturally, without having to be paid for. SEO uses a set of methods to increase this ranking and drive more qualified traffic to your site.

Paid placement, or pay per click (PPC) advertising, uses the paid, or sponsored links, offered by search engines. These sponsored links are usually found at the very top and right on the search engine results page. By selecting targeted keywords and utilizing an aggressive bid strategy, you can ensure that your company will be listed at the top of the first page of search engine results.

By using a combination of these methods, search engine marketing can be a powerful weapon in your marketing arsenal to increase traffic to your website and drive more qualified users.

Contact GREENCREST today to learn how to make search marketing part of your overall marketing strategy.

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