Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing recipe for smart SEO

smart seo

If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today!


  • Keywords
  • Alt tags and image descriptions
  • Strategic website organization
  • Company blog
  • Social media
  • Links from other reputable websites


  1. When creating your website, you need to be thinking in terms of SEO. Whip up a list of keywords that are relevant to your business and sprinkle them strategically throughout your website’s copy. However, don’t overload your content with keywords because search engines can detect your “scheme.”
  2. When mixing in images, be sure to use relevant keywords in the alt tag and image description.
  3. Make sure your web pages are dedicated to one specific topic, such as a particular type of product or service. Doing so will ensure that your most relevant web page will pop up in search results when someone uses a particular keyword in their search query. This will increase the likelihood that the user will click the link to your website and will be happy with what they find. It creates a more user-friendly experience and will help decrease bounce-backs.
  4. Occasionally mix in a high-interest, industry-related post on your company blog. Add a pinch of keywords and tags to increase optimization.
  5. Stir in social media profiles that use the same keywords and links to your website.
  6. The more reputable websites that link to your website, the more likely it will show up in search results for your keywords. A well-linked website shows the search engines that you’re trustworthy. Claim your listings on online directories, referral sites and Google Local.
  7. Watch your website traffic increase! Check every few days and maintain keyword optimization.

For professional help with optimizing your website for the search engines, contact GREENCREST.


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