Marketing Prose: Articles that give insight into issues facing businesses today.

How is integrated marketing effective?

Integrated Marketing

While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is the key to market penetration and to getting the most return for your investment.

Consider the advice of financial planners who preach the merits of a diversified portfolio that protects your investments from the whims of the market and offers the greatest profit potential. You should approach your marketing program in much the same way, realizing that each area requires a long-term commitment and a minimum amount of investment in each area to achieve results.

The foundation of your marketing “portfolio” should include a thoroughly researched brand identity, supported by a company logo and graphic elements, and promoted consistently through company collateral and advertising efforts. Ongoing public relations work creates balance for the plan, and can provide the important spark that ignites the power of the integrated program.

Contact GREENCREST today to learn how integrated marketing can deliver powerful results.

What marketing tools do you find most effective? 

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