Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Writing’ Category

Develop your online content marketing strategy

Friday, April 25th, 2014

Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer […]

How to write effective website copy

Thursday, October 24th, 2013

Powerful website copy is brief, precise and fresh. Website visitors have limited time and attention spans, so you have to act fast. Ask yourself if a visitor will learn the key details about a product or service within 15 seconds of landing on a page. Headlines should make an immediate impression. Bullet points, headings and […]

Media relations and new media — what’s different and what isn’t?

Friday, June 7th, 2013

Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or weekly, blogs and information repositories on the websites, a reporter’s need for quality information to share with his or her readers is insatiable. What hasn’t changed is a reporter’s desire […]

Making custom content work for your business

Thursday, December 8th, 2011

December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide the information that customers search for. Your potential customers are searching online for information to solve their problems. They’re looking for relevant content – and more often than not, they find it. The question for […]

Does proper spelling and grammar still matter in social media?

Friday, October 22nd, 2010

You don’t have to read too many text messages, Twitter or Facebook updates to see why many people blame social media for the decline in people’s writing skills. Does spelling and grammar matter on the internet? Many people in our industry will say “yes” if not argue that social media can teach you how to be a better writer.

On Writing Well

Monday, October 15th, 2007

The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Words and images work together to create a campaign that resonates.