Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Web Design/Development’ Category

Increase your website’s search engine page rank

Thursday, November 7th, 2013

To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, […]

How to write effective website copy

Thursday, October 24th, 2013

Powerful website copy is brief, precise and fresh. Website visitors have limited time and attention spans, so you have to act fast. Ask yourself if a visitor will learn the key details about a product or service within 15 seconds of landing on a page. Headlines should make an immediate impression. Bullet points, headings and […]

First Impressions Are Everything: Strengthen your brand and online reputation with a quality web design

Monday, October 14th, 2013

People form judgments about a company within 3 seconds of viewing its website. We are a visual society, and our opinions about the quality and professionalism of a company are easily swayed by its presentation and web design. Join GREENCREST Web Developer, Chris Kavinsky, as he shares key points on how to improve your web […]

How can I leverage my website in combination with other marketing?

Tuesday, July 3rd, 2012

GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.

Join the Mobile Revolution

Wednesday, November 2nd, 2011

Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the […]

Web-based and Electronic Marketing

Sunday, October 15th, 2006

Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.

Weaving Your Advertising Web

Saturday, October 15th, 2005

Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.

Writing for the Web

Saturday, January 15th, 2005

Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these basic principles and consistently review and update your written content.

The Essential Business Tool

Friday, October 15th, 2004

Your Web site needs to speak to potential clients as a representative of your company as well as serve the needs of current clients.