Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Web Design/Development’ Category

Attract: The First Step in Turning Prospects into Lifetime Customers

Wednesday, November 26th, 2014

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

Marketing recipe for smart SEO

Thursday, September 25th, 2014

If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today! Ingredients Keywords Alt tags and image descriptions Strategic website organization Company blog Social media Links from other reputable websites Directions When creating your website, you need to be […]

Choosing a Color Palette to Reflect Your Brand

Thursday, September 18th, 2014

If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

Marketing recipe for a winning website launch

Thursday, July 31st, 2014

Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! Ingredients Keyword search engine optimization (SEO) Social media profiles Social bookmarks Email template/signature Email list Online advertising Business cards Press release Traditional marketing materials Launch party Directions Whip up a list of keywords related to […]

Online Marketing: The basics

Thursday, July 17th, 2014

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]

6 ways to create an astounding user experience

Thursday, June 26th, 2014

We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with […]

What is search marketing?

Thursday, June 5th, 2014

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your […]

Smart SEO: How to optimize your website for search engines

Monday, April 7th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top […]

First Impressions Matter: Strengthen your brand with a credible, quality website

Friday, February 7th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST As anyone in business or sales will tell you, first impressions are everything. Initial judgments are made within four seconds, and finalized within 30. As business owners, we’re concerned with the image we’re sending our target markets, how employees represent our companies and how potential customers perceive […]

Measure advertising campaigns with your website

Thursday, November 14th, 2013

Use your Web site to measure advertising campaigns by driving people to specific pages on your Web site. Instead of just listing your company’s home page in your ad, create a specific page for each campaign that can only be accessed by typing in that address. For example, www.yourcompany.com/bf will drive people from your Business […]