Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Uncategorized’ Category

The power of brainstorming

Friday, November 21st, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Whoever said, “Two heads are better than one” was on to something. When was the last time you tapped into your company’s extensive brainpower? Doing so is not only insightful, it can also be transformational. Regular brainstorming is prevalent in companies that drive innovation and lead the […]

The art of advertising

Friday, October 10th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]

How a trademark can build product differentiation

Wednesday, January 11th, 2012

Trademarks (® or ©), trade names (Band-Aid or Kleenex) and service marks (SM) can be valuable brand assets. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. And like patents, ownership, as long as it is registered, can be assigned to anyone or anything. Read the full […]