Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Social Media’ Category

How you can develop a social media platform in eight steps that will bring results

Thursday, October 4th, 2012

For many CEOs, it’s still a little mysterious how social media can benefit their business. But best practices do exist that can greatly improve brand awareness and profits. Social media can be a powerful marketing tool — if it’s used the right way. It opens doors for companies to create personal relationships with their current […]

Leading Communication

Friday, July 8th, 2011

GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of social media communications in her July 2011 column Leading Communication. Social media in its truest form is word-of-mouth communication – people influencing others within their social sphere and sharing experiences about companies and brands. With […]

The Digital Revolution: Changing the way we work and live

Friday, December 3rd, 2010

Four years ago, at the beginning of the social media frenzy, in a large lecture hall at Ohio University, a professor challenged all first-year journalism students to turn off their electronic lives for 24-hours. The room filled with gasps, rants and whispers: “How am I going to meet up with my friends?” “How am I […]

Justifying Social Media use with ROI

Thursday, November 4th, 2010

Investing time and money in social media marketing is hard to justify especially if you’re concerned about ROI. Social media, as part of your overall marketing efforts, can help increase awareness and recognition for your company, decrease customer service costs, increase sales, and make your company more credible in the eyes of your customers. If […]

Does proper spelling and grammar still matter in social media?

Friday, October 22nd, 2010

You don’t have to read too many text messages, Twitter or Facebook updates to see why many people blame social media for the decline in people’s writing skills. Does spelling and grammar matter on the internet? Many people in our industry will say “yes” if not argue that social media can teach you how to be a better writer.

Marketing Prose Podcast: Social Media

Tuesday, March 30th, 2010

The first in a series of Marketing Prose podcasts: Does Social Media Have a Place in Your Business?

Social Media… Is it Right for your Business?

Saturday, August 15th, 2009

Over the last year, corporate America has proven that social media isn’t just for teenagers. More and more professionals and businesses are finding new ways of using social media tools and understanding the online conversation.