Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Public Relations’ Category

Use your digital media ecosystem to build brand loyalty

Thursday, January 1st, 2015

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

How to ace your media interview

Friday, January 3rd, 2014

A media interview can go by in a blink and leave you with the feeling that you could have said some things different. Achieve interview success by being prepared, taking your time and following up with your interviewer. Ask the reporter to send some questions ahead of time. If the reporter does not want to […]

Online Newsroom: Why you should have one

Thursday, December 19th, 2013

Any company that has a media relations program in place should have an online newsroom. The Internet is now an extension of newspapers, trade magazines and broadcast news. With journalists and reporters using the Internet to find and distribute information, it is important to have company news available online 24/7. Essentially, an online newsroom is […]

Win press coverage with a media relations campaign

Thursday, December 12th, 2013

An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A strategic media relations campaign targets your company’s current and prospective markets. This will position you as an expert in your industry. Earn a Reporter’s Attention In media relations, your news is at the discretion of […]

Turn up your marketing with real-life customer experiences

Thursday, December 5th, 2013

By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. […]

How is integrated marketing effective?

Thursday, October 17th, 2013

While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is the key to market penetration and to getting the most return for your investment. Consider the advice of financial planners who preach the merits of a diversified portfolio that protects your investments from the whims […]

Strengthen relationships by celebrating milestones

Thursday, October 3rd, 2013

By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies plan celebrations and communications with customers, employees and media during milestone years. Whether a company is celebrating 10 years or 100 years in business, it is a special time and an opportunity to be recognized […]

Is there a right way to participate in a media interview?

Tuesday, July 10th, 2012

Interviews can go by in the blink of an eye. GREENCREST’s Lauren Lipaj explains what it takes for a successful interview and how to become an experienced media source.

New Video – How do I get the press interested in my company?

Thursday, June 21st, 2012

An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. GREENCREST’s Lauren Lipaj shares her insights into learning how media relations can place your company’s name in the limelight.

PR: Crisis Communications

Tuesday, January 15th, 2008

It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in business often plays out in public.