Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Marketing’ Category

Online Marketing: The basics

Thursday, July 17th, 2014

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea […]

Marketing Spend: Fast growth in a slow economy

Thursday, July 3rd, 2014

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford In difficult economic times, companies tend to tighten their belts and their marketing spend to adjust to sales projections.  And while cutting back on expenses can be a smart strategy, adopting a bunker […]

Trends identify business opportunities and threats

Thursday, June 19th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST All types of trends can impact our businesses. But not all of them are industry-related. Trends come at us from all angles — global, social, technology, geographic, economic, natural resources, material advancements and automation, among others. It is a lot to consider. But if we do just […]

What is search marketing?

Thursday, June 5th, 2014

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your […]

Market Research: Adding value to your business

Thursday, May 29th, 2014

Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises a market. What is a market? A market is your customers, channel partners, product consumers, competitors, suppliers, as well as short-term and long-term industry considerations often impacted by more broad economic and global factors.  If […]

Strategic Marketing: The key to competitive advantage

Friday, May 16th, 2014

What is strategic marketing? Strategic marketing directs limited resources toward optimal opportunities to increase sales and sustain a competitive advantage. It is extremely important but often overlooked. Effective marketing strategy is what separates leading companies from the rest. Where do I begin? An effective marketing strategy begins with an in-depth understanding the 3Cs; the company, […]

Simon says — The why factor is often a game changer

Thursday, May 1st, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why […]

Develop your online content marketing strategy

Friday, April 25th, 2014

Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer […]

How to plan an AWESOME print advertising campaign

Thursday, January 30th, 2014

If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps to create a successful campaign.  Conduct the necessary research Determine who you want to reach—industry, geographic area, consumer base, etc. Do research to find out which media outlets are available and most effective in penetrating […]

Your Prospecting Plan: Are you leaving it to chance?

Thursday, January 9th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s a new year with new goals. What’s your prospecting plan, or are you leaving it to chance? Typically, if I ask this question to a group of business owners or salespeople, I get a deer in the headlights reaction and an answer that is vague at […]