Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Marketing’ Category

Use your digital media ecosystem to build brand loyalty

Thursday, January 1st, 2015

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

Engage: The Second Step in Turning Prospects into Lifetime Customers

Thursday, December 18th, 2014

(This BrandPro article is the third in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) You grabbed your prospects’ attention in the Attract phase of the Marketing Funnel, and they’re showing interest in your business, product or service. Now is the time when content marketing is critical. During […]

Attract: The First Step in Turning Prospects into Lifetime Customers

Wednesday, November 26th, 2014

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

Thursday, November 13th, 2014

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use […]

Marketing recipe for effective QR codes

Thursday, November 6th, 2014

  In a world of smart technology, QR codes are a great way to send potential customers to wherever you want them to go! Ingredients A print marketing material A QR code website Call-to-action Relevant landing page Directions Define your specific marketing goal for the QR code. Do you want to increase website traffic, collect […]

Marketing recipe for a busy marketing booth

Thursday, October 16th, 2014

  A well-executed, busy marketing booth at trade shows, networking events or festivals will help generate new business leads or meet potential new talent! Ingredients Email list Promotional table skirt Promotional posters, banners, tent or wall structure Big attraction A way to collect information Company literature, videos and photos Business cards Promotional items to give […]

What’s your business’s brand value?

Thursday, October 2nd, 2014

What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]

Marketing recipe for smart SEO

Thursday, September 25th, 2014

If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today! Ingredients Keywords Alt tags and image descriptions Strategic website organization Company blog Social media Links from other reputable websites Directions When creating your website, you need to be […]

The ABCs of marketing

Thursday, September 4th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]

Marketing recipe for a lively open house

Thursday, August 28th, 2014

When you open a new location, an open-house will help you connect with your community, associates, vendors, customers—and potential business! Ingredients Invitations (physical and digital) Website Social media networks Business organizations’ e-newsletters Event calendars Media alerts Food, drinks and dessert Entertainment Photographer Press release Tie to charity (optional) Directions Select the time and date of […]