Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Leadership’ Category

What’s your business’s brand value?

Thursday, October 2nd, 2014

What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]

Navy SEAL characteristics of strong leadership

Wednesday, August 20th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST A business friend recently passed along a link from Business Insider of a commencement speech given at the University of Texas, Austin by alumnus U.S. Navy Adm. William H. McRaven. He shared 10 leadership lessons from his Navy SEAL training that he describes as a lifetime of […]