Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Email Marketing’ Category

Use your digital media ecosystem to build brand loyalty

Thursday, January 1st, 2015

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

Thursday, November 13th, 2014

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use […]

Turn up your marketing with real-life customer experiences

Thursday, December 5th, 2013

By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. […]

Media relations and new media — what’s different and what isn’t?

Friday, June 7th, 2013

Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or weekly, blogs and information repositories on the websites, a reporter’s need for quality information to share with his or her readers is insatiable. What hasn’t changed is a reporter’s desire […]

New Video – Do HTML emails really work?

Thursday, June 28th, 2012

HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.

The Rising Tide of E-mail Marketing

Sunday, April 15th, 2007

The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will the target find the content interesting or useful?”

Web-based and Electronic Marketing

Sunday, October 15th, 2006

Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.

Weaving Your Advertising Web

Saturday, October 15th, 2005

Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.

E-mail Etiquette

Thursday, April 15th, 2004

General rules for good communication apply as much to e-mail as to any other medium.

Effective E-mail Marketing Strengthens Customer Relationships

Tuesday, July 15th, 2003

Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.