Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Digital’ Category

Develop your online content marketing strategy

Friday, April 25th, 2014

Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer […]

Smart SEO: How to optimize your website for search engines

Monday, April 7th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top […]