Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Branding’ Category

What’s your business’s brand value?

Thursday, October 2nd, 2014

What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]

Choosing a Color Palette to Reflect Your Brand

Thursday, September 18th, 2014

If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

Learn to uncover your brand distinction with GREENCREST

Thursday, August 14th, 2014

Attend central Ohio’s exclusive Build Your Brand DIY Workshop®! Many company brands go decades without being uncovered. Yet, the brand is alive and resides deep in the soul of the company. Until the brand distinction is unearthed, companies find themselves lost in the clutter of companies competing for the same customer. Finding the company’s brand […]

Why the strategic process of brand differentiation matters

Thursday, July 24th, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is […]

Brand Distinction: Define yours in a Build Your Brand workshop!

Thursday, May 22nd, 2014

Introducing the first ever Build Your Brand DIY Workshop® in central Ohio! Many company brands go decades without being uncovered. Yet, the brand is alive and resides deep in the soul of the company. Until the brand is unearthed, companies find themselves lost in the clutter of competing for the same customer. Finding the company’s brand distinction is a […]

Learn to uncover your Brand Distinction with GREENCREST

Thursday, May 8th, 2014

Introducing the first ever Build Your Brand DIY Workshop® in central Ohio! Many company brands go decades without being uncovered. Yet, the brand is alive and resides deep in the soul of the company. Until the brand is unearthed, companies find themselves lost in the clutter of companies competing for the same customer. Finding the […]

Simon says — The why factor is often a game changer

Thursday, May 1st, 2014

By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why […]

Brand Experience: How it can affect your business

Thursday, March 27th, 2014

Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with your business? Was the experience superior, bad, or neutral?  Was the experience consistent with your company’s brand? Is your brand experience really superior? Customer experiences produce emotional responses, and influence an overall relationship with customers […]

How to build brand equity

Friday, November 1st, 2013

Much more than a professionally produced logo, a company’s brand is its appearance, personality and the ongoing impression it makes on the marketplace. The key to building brand equity is establishing a strong brand identity and communicating it consistently over time. A strong brand represents a company’s unique selling proposition and communicates to target customers […]

How is integrated marketing effective?

Thursday, October 17th, 2013

While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is the key to market penetration and to getting the most return for your investment. Consider the advice of financial planners who preach the merits of a diversified portfolio that protects your investments from the whims […]