Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Video’ Category

Is there a right way to participate in a media interview?

Tuesday, July 10th, 2012

Interviews can go by in the blink of an eye. GREENCREST’s Lauren Lipaj explains what it takes for a successful interview and how to become an experienced media source.

How can I leverage my website in combination with other marketing?

Tuesday, July 3rd, 2012

GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.

New Video – Do HTML emails really work?

Thursday, June 28th, 2012

HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.

New Video – How do I get the press interested in my company?

Thursday, June 21st, 2012

An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. GREENCREST’s Lauren Lipaj shares her insights into learning how media relations can place your company’s name in the limelight.

New Video – How can I get the most out of my print advertising campaign?

Thursday, May 17th, 2012

Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.

New Video – What is strategic marketing? Is it important for my business?

Monday, September 19th, 2011

Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.

New Video – What is brand experience? How can it affect your business?

Friday, September 9th, 2011

Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.

New Video – How Do You Build Brand Equity?

Thursday, September 8th, 2011

Attracting loyal, long-term customers and fulfilling market share don’t happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.