Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Articles’ Category

How to ensure everyone knows your name so prospects are already familiar with you

Thursday, January 3rd, 2013

Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds more choices. The Internet feeds prospects’ desire for 24/7 access to information and, at the same time, has changed the face of publishing. Email provides messaging directly to someone’s personal mailbox. Smartphones connect us around […]

How to get your sales efforts to stand out with a strategy and effort to be memorable

Tuesday, December 4th, 2012

                    The ability to articulate your message of differentiation or value proposition is half the battle in getting prospects to understand what you have to offer that the other guys don’t. The other half is getting noticed so that your message gets the appropriate attention and […]

How you can develop a social media platform in eight steps that will bring results

Thursday, October 4th, 2012

For many CEOs, it’s still a little mysterious how social media can benefit their business. But best practices do exist that can greatly improve brand awareness and profits. Social media can be a powerful marketing tool — if it’s used the right way. It opens doors for companies to create personal relationships with their current […]

How to analyze certain factors to see if your marketing offers all that it should

Wednesday, September 5th, 2012

              According to Wikipedia, “bang for the buck” is an idiom meaning the worth of one’s money or exertion. The phrase originated from the slang usage of the words “bang,” which means excitement, and “buck,” which means money. My “best bang theory” is that for companies to take advantage […]

How the right structure pays off for supporting a cause or organization

Monday, August 6th, 2012

            I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s new business development efforts. I have used sponsorships as a part of a successful marketing strategy for years. Here are some of the most important lessons I’ve learned as […]

Five Marketing Musts for Your Family Business

Wednesday, July 25th, 2012

In order for a family business to be successful, it’s important for its leaders to give their organization every advantage in today’s competitive marketplace. Applying the following marketing strategies can take your business to the next level and help it stand out from the crowd. Have a strategic game plan: Most business owners spend less […]

Is there a right way to participate in a media interview?

Tuesday, July 10th, 2012

Interviews can go by in the blink of an eye. GREENCREST’s Lauren Lipaj explains what it takes for a successful interview and how to become an experienced media source.

How can I leverage my website in combination with other marketing?

Tuesday, July 3rd, 2012

GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.

Eight keys to developing long-term customer connections

Monday, July 2nd, 2012

                If I did a Google search, I am certain there would be numerous authors who have written about building lasting customer relationships, yet as I speak to CEOs around the country, this question inevitably surfaces. I have built my business on valuing a long-term customer relationship over […]

New Video – Do HTML emails really work?

Thursday, June 28th, 2012

HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.