Marketing Prose: Articles that give insight into issues facing businesses today.

Archive for the ‘Advertising’ Category

How the right structure pays off for supporting a cause or organization

Monday, August 6th, 2012

            I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s new business development efforts. I have used sponsorships as a part of a successful marketing strategy for years. Here are some of the most important lessons I’ve learned as […]

How can I leverage my website in combination with other marketing?

Tuesday, July 3rd, 2012

GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.

New Video – How can I get the most out of my print advertising campaign?

Thursday, May 17th, 2012

Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.

Advertising Frequency – Is There a Magic Number?

Saturday, April 15th, 2006

Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and considers a mixture of outlets and ad schedules.

Effective Advertising

Saturday, January 15th, 2005

Advertising is about communication, so it’s important to use language your customers clearly understand.