Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

  • Attract: The First Step in Turning Prospects into Lifetime Customers

    Attract: The First Step in Turning Prospects into Lifetime Customers

    (This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

  • The power of brainstorming

    The power of brainstorming

    By Kelly Borth, Chief Strategy Officer at GREENCREST Whoever said, “Two heads are better than one” was on to something. When was the last time you tapped into your company’s extensive brainpower? Doing so is not only insightful, it can also be transformational. Regular brainstorming is prevalent in companies that drive innovation and lead the […]

  • Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

    Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

    (This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use […]

  • Marketing recipe for effective QR codes

    Marketing recipe for effective QR codes

      In a world of smart technology, QR codes are a great way to send potential customers to wherever you want them to go! Ingredients A print marketing material A QR code website Call-to-action Relevant landing page Directions Define your specific marketing goal for the QR code. Do you want to increase website traffic, collect […]

  • Marketing recipe for a busy marketing booth

    Marketing recipe for a busy marketing booth

      A well-executed, busy marketing booth at trade shows, networking events or festivals will help generate new business leads or meet potential new talent! Ingredients Email list Promotional table skirt Promotional posters, banners, tent or wall structure Big attraction A way to collect information Company literature, videos and photos Business cards Promotional items to give […]

  • The art of advertising

    The art of advertising

    By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]

  • What’s your business’s brand value?

    What’s your business’s brand value?

    What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]

  • Marketing recipe for smart SEO

    Marketing recipe for smart SEO

    If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today! Ingredients Keywords Alt tags and image descriptions Strategic website organization Company blog Social media Links from other reputable websites Directions When creating your website, you need to be […]

  • Choosing a Color Palette to Reflect Your Brand

    Choosing a Color Palette to Reflect Your Brand

    If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

  • The ABCs of marketing

    The ABCs of marketing

    By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]