Marketing Prose: Articles that give insight into issues facing businesses today.

Marketing Prose is GREENCREST's quarterly newsletter that gives insight into many marketing issues facing small businesses today. It provides a vehicle for learning as well as highlighting our own client's accomplishments.

  • Marketing recipe for a busy marketing booth

    Marketing recipe for a busy marketing booth

      A well-executed, busy marketing booth at trade shows, networking events or festivals will help generate new business leads or meet potential new talent! Ingredients Email list Promotional table skirt Promotional posters, banners, tent or wall structure Big attraction A way to collect information Company literature, videos and photos Business cards Promotional items to give […]

  • The art of advertising

    The art of advertising

    By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]

  • What’s your business’s brand value?

    What’s your business’s brand value?

    What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]

  • Marketing recipe for smart SEO

    Marketing recipe for smart SEO

    If you’re online, search engine optimization (SEO) will help you be found when someone searches words related to your business. Start whipping up a batch smart SEO today! Ingredients Keywords Alt tags and image descriptions Strategic website organization Company blog Social media Links from other reputable websites Directions When creating your website, you need to be […]

  • Choosing a Color Palette to Reflect Your Brand

    Choosing a Color Palette to Reflect Your Brand

    If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

  • The ABCs of marketing

    The ABCs of marketing

    By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]

  • Marketing recipe for a lively open house

    Marketing recipe for a lively open house

    When you open a new location, an open-house will help you connect with your community, associates, vendors, customers—and potential business! Ingredients Invitations (physical and digital) Website Social media networks Business organizations’ e-newsletters Event calendars Media alerts Food, drinks and dessert Entertainment Photographer Press release Tie to charity (optional) Directions Select the time and date of […]

  • Navy SEAL characteristics of strong leadership

    Navy SEAL characteristics of strong leadership

    By Kelly Borth, Chief Strategy Officer at GREENCREST A business friend recently passed along a link from Business Insider of a commencement speech given at the University of Texas, Austin by alumnus U.S. Navy Adm. William H. McRaven. He shared 10 leadership lessons from his Navy SEAL training that he describes as a lifetime of […]

  • 4 social media trends to try today

    4 social media trends to try today

    The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. […]

  • Marketing recipe for a winning website launch

    Marketing recipe for a winning website launch

    Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! Ingredients Keyword search engine optimization (SEO) Social media profiles Social bookmarks Email template/signature Email list Online advertising Business cards Press release Traditional marketing materials Launch party Directions Whip up a list of keywords related to […]